lifetime value of a customer
Definition
Total profit (or loss) estimated to result from an ongoing business relationship with a customer over the life of relationship. Goods or services with high lifetime value may justify comparatively higher marketing expenditure and/or salesperson compensation. Also called lifetime proceeds.
lifetime value of a customer is in the Advertising, Marketing, & Sales and Customer Relations & Services subjects.
lifetime value of a customer appears in the definitions of the following terms: lifetime proceeds and lifetime value
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