lifetime value of a customer
Definition
Total profit (or loss) estimated to result from an ongoing business relationship with a customer over the life of relationship. Goods or services with high lifetime value may justify comparatively higher marketing expenditure and/or salesperson compensation. Also called lifetime proceeds.
lifetime value of a customer is in the Advertising, Marketing, & Sales and Customer Relations & Services subjects.
lifetime value of a customer appears in the definitions of the following terms: lifetime proceeds and lifetime value
This content can be found on the following page:
http://www.businessdictionary.com/definition/lifetime-value-of-a-customer.html
email to a friend
print this definition
cite this definition
link to this page