line art

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Usually single-color drawing (such as one made with a pen or pencil) with little or no solid areas, and no shading effect other than cross-hatching. Line art, unlike a painting or photograph, can be printed without conversion to a halftone image. Also called line copy or line drawing.

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Line art has myriad uses in business, lending itself equally well to technical schematics and architectural blueprints, allowing large amounts of information to be easily disseminated.
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I was really impressed with the line art and I thought that he had a real talent that would take him very far in life.
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You may want to try to use some line art in your marketing strategy if you think it will bring in new customers.
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