line extension
Definition
Multiproduct branding strategy whereby a firm markets one or more new products under an already established and well known brand name. The objective is to serve different customer needs or market segments while taking advantage of the widespread name recognition of the original brand. For example, maker of a popular perfume may introduce shampoos, bath soaps, body powders, etc., under the perfume's name. Line extension is encouraged by some marketing experts and frowned upon by others. Also called brand extension.
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line extension is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
line extension appears in the definitions of the following terms: brand family, brand extension, cannibalism and family brand
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http://www.businessdictionary.com/definition/line-extension.html