logical appeal

Popular Terms
An advertising strategy that addresses a buyer's practical or functional reasoning ability. The strategy is based upon an individual's need to justify a purchase. For example, an advertisement that sells a sugar substitute as a means to combat obesity. See also emotional appeal.

Use 'logical appeal' in a Sentence

Being able to make a logical appeal to the higher ups when you really believe in something can help you get ahead in the company.
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The logical appeal of the argument is exquisite so we were pleased to present our well reasoned idea to the board.
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If you truly believe about a project and no one else does you should make the most logical appeal you can and hope they buy in.
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