logical appeal
Definition
An advertising strategy that addresses a buyer's practical or functional reasoning ability. The strategy is based upon an individual's need to justify a purchase. For example, an advertisement that sells a sugar substitute as a means to combat obesity. See also emotional appeal.
Related Articles
- Choose Mutual Funds Carefully *
- Understanding Homeowner's Insurance Policies *
- Initial Public Offerings *
- The Stock Market *
- Information on Filing Auto Claims and Reducing Premiums *
- What is a Limited Liability Company (LLC)? *
- Business Finance 101 *
- Roth IRAs: Contributions, Withdrawals, Distributions etc. *
Related Videos
http://www.businessdictionary.com/definition/logical-appeal.html
