logo
Definition
Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. Also called logotype, it is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products.
logo is in the Advertising, Marketing, & Sales subject.
logo appears in the definitions of the following terms: catch line, corporate identity, bank identification number (BIN), colophon, corporate image, blind embossing, trademark (™), body copy and logotype
logo appears in these other term: corporate logo
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