loss leader
Definition
Good or service advertised and sold at below cost price. Its purpose is to bring in (lead) customers in the retail store (usually a supermarket) on the assumption that, once inside the store, the customers will be stimulated to buy full priced items as well. See also price leader.
loss leader is in the Advertising, Marketing, & Sales subject.
loss leader appears in the definitions of the following terms: teaser rate and price leader
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