low involvement product
Definition
Consumable items that entail minimal effort and consideration on the part of the consumer prior to purchase since they do not have a substantial effect on the buyer's lifestyle and hence are not that significant an investment. A low involvement product can also be an item that is habitually purchased and so the decision to do so requires little effort.
Related Articles
- Forex: Scalping Strategy *
- What Are The Most Commonly Traded Commodities? *
- Explanation of the Major Factors Affecting Your Tax Returns *
- An Explanation of Home Equity and the Related Loans *
- Fraud and Dispute Resolution *
- Common Financial Instruments of Forex *
- Introduction to the Federal Reserve and its Structure *
- ETFs - Basic Facts *
Related Videos
http://www.businessdictionary.com/definition/low-involvement-product.html
