loyalty
Definition
Measure of commitment based on obligation or, in consumer preferences, degree of satisfaction.
loyalty is in the Advertising, Marketing, & Sales and Customer Relations & Services subjects.
loyalty appears in the definitions of the following terms:
market leader,
customer capital,
habit buying,
oath of allegiance,
churn,
manufacturer branding,
frequent flier program,
paternalism,
need profiling,
morale
and
loyalty appears in the other terms: loyalty discount, brand loyalty, brand loyalty management
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