macro environment


Definitions (2)

1.The major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces.
2.Specific examples of macro environment influences include competitors, changes in interest rates, changes in cultural tastes, disastrous weather, or government regulations.

Use macro environment in a sentence

  • You should try to always be prepared to handle anything that a macro environment can throw at you quickly and swiftyl.

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  • The macro environment was not likely to change in the near future so we were able to focus on micro environmental variables.

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  • The macro environment was always changing and causing us to implement new strategies to keep our business afloat and alive.

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