macro marketing



Study of marketing activities, institutions, and processes from the national (societal) perspective. It looks at the aggregate flow of goods and services in an economy to determine if it benefits the society in terms of its resource consumption and environmental effects.

Use macro marketing in a sentence

Related Videos

Have a question about macro marketing? Ask for help in the
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z