Definition
Promotional activity required to maintain a product's or a firm's current market share in a highly competitive market.
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Nearby Terms
- maintenance contract
- maintenance factor
- maintenance fee
- maintenance level
- maintenance management
- maintenance margin
- maintenance marketing
- maintenance of membership clause
- maintenance of value clause
- maintenance ratio
- maintenance, repair, operations (MRO) items
- maintenance resources
- maintenance strategy
Popular 'Advertising, Marketing, & Sales' Terms
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