make-good

Definition

Rerun credit' given to an advertiser by an advertising-medium (newspaper, magazine, or radio or TV station) to compensate for an error in the composition (if composed by the medium) or the placement of an ad, or the timing of a commercial. The medium promises to 'make the error good' by re-running the corrected-ad or correctly timed commercial.


make-good is...

... in the Advertising, Marketing, & Sales subject.

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