manufacturer's agent
Definition
Commission agent who carries non-competitive but complementary products from several manufacturers, for distribution along the same channels or to the same customers. Manufacturer's agents are used extensively in after-market automotive parts, industrial parts, and footwear industries, and are normally confined to specific sales territories. Also called manufacturer's representative.
manufacturer's agent is in the Advertising, Marketing, & Sales, Banking, Commerce & Finance and International Trade & Relations subjects.
manufacturer's agent appears in the definition of the following term: manufacturer's representative
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