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market coverage

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Number of active retail and/or wholesale outlets (relative to a saturation level) that sell a specific firm's brands in a given market. Required market coverage is achieved by following concentrated marketing, differentiated marketing, or undifferentiated marketing strategy.
  • marketing

  • marketing conce...

  • distribution ch...

  • marketing strat...

  • product

  • receiving

  • marketing mix

  • market orientat...

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