market development

Related Terms
The expansion of the total market for a product or company by (1) entering new segments of the market, (2) converting nonusers into users, and/or (3) increasing usage per user.

Use 'market development' in a Sentence

You should always have a strong market development team on your side to get the most out of your product.
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Our market development team was the best around and really pout the customer first in their thinking and planning ideas.
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The market development in the developing country was increasing at an accelerating rate which meant that this expansion could be beneficial to us.
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