market development
Definition
Expansion of the total market served by a firm by (1) entering new segments of the market, (2) converting non-users into users, and/or (3) increasing usage per user.
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market development is in the Advertising, Marketing, & Sales subject.
market development appears in the definitions of the following terms: product-market growth matrix, backbone firms, Ansoff matrix and growth strategy
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http://www.businessdictionary.com/definition/market-development.html







