market driven
Definition
Firm's policy or strategy guided by market trends and customer needs instead of the firm's productive capacity or current products.
email to a friend
print this definition
cite this definition
link to this page
market driven is in the Decision Making, Problem Solving, & Strategy and Entrepreneurship, Management, & Leadership subjects.
This content can be found on the following page:
http://www.businessdictionary.com/definition/market-driven.html