market forces



Forces of demand and supply representing the aggregate influence of self-interested buyers and sellers on price and quantity of the goods and services offered in a market. In general, excess demand causes prices and quantity of supply to rise, and excess supply causes them to fall.

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  • There were a lot of market forces at work that we had to keep track of in order to make sure we stayed on top of sales.

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  • The market forces have caused an influx in the demand of fitness products due to the new value placed on health and wellness in the community.

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  • You need to figure out how all of the different market forces will change the direction that your company will go.

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