market information system
Definition
Set of procedures and practices employed in gathering, analyzing, and assessing information about a firm's market environment comprised of competitors, customers, suppliers, distribution intermediaries, and sales personnel. Timely market information provides basis for monitoring and estimating emerging market trends. Also called market intelligence system. See also marketing information system.
market information system is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
market information system appears in the definition of the following term: marketing information system
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