market leader

Definition

Brand, product, or firm that has the largest percentage of total sales revenue (the market share) of a market. A market leader often dominates its competitors in customer loyalty, distribution coverage, image, perceived value, price, profit, and promotional spending.


market leader is...

... in the Advertising, Marketing, & Sales subject.

Nearby Terms

Search volume for market leader

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z