market-led marketing definition

market-led marketing

A marketing strategy in which a company seeks to determine what products a consumer might want, and then moves the company to develop those products. It relies heavily on market research. A market-led marketing strategy asks, "What do consumers want? How can we satisfy this want?" This strategy can be used concurrently with an asset-led marketing strategy.

market-led marketing is in the Advertising, Marketing, & Sales subject.

market-led marketing appears in the definition of the following term: asset-led marketing

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