Definition
A marketing strategy in which a company seeks to determine what products a consumer might want, and then moves the company to develop those products. It relies heavily on market research. A market-led marketing strategy asks, "What do consumers want? How can we satisfy this want?" This strategy can be used concurrently with an asset-led marketing strategy.
Related Articles
- Are student loans a good idea? *
- Dividend Reinvestment Plans *
- "Sell Naked Put" Stock Option Investment Strategy *
- What is a non-profit corporation? *
- College Loans Overview *
- Basics of The Value Investing Stock Strategy *
- Self-Directed IRA Plans *
- Overview of Credit Reports and Their Content *
Related Videos
http://www.businessdictionary.com/definition/market-led-marketing.html
