market-led marketing

  

Definition

A marketing strategy in which a company seeks to determine what products a consumer might want, and then moves the company to develop those products. It relies heavily on market research. A market-led marketing strategy asks, "What do consumers want? How can we satisfy this want?" This strategy can be used concurrently with an asset-led marketing strategy.

Related Videos




http://www.businessdictionary.com/definition/market-led-marketing.html

Have a question about this term? Ask for help in the
Community
advertise here

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z