market niche
Definition
Small but profitable segment of a market suitable for focused attention by a marketer. Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them. See also market segmentation.
market niche is in the Advertising, Marketing, & Sales subject.
market niche appears in the definitions of the following terms: differentiated marketing, concentrated marketing and product development
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