market orientation
Definition
Business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of the customers, through its own or acquired products. See also product orientation and sales orientation.
market orientation is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
market orientation appears in the definitions of the following terms: product orientation and sales orientation
This content can be found on the following page:
http://www.businessdictionary.com/definition/market-orientation.html
email to a friend
print this definition
cite this definition
link to this page
