market penetration


Definitions (2)

1.The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts.
2.A measure of the extent of a product's sales volume relative to the total sales volume of all competing products, expressed as a percentage. Formula: Sales volume of a product x 100 √∑ Total sales volume of all competing products.

Use market penetration in a sentence

  • The market penetration generated by the new strategy was effective and our next quarters profits reflected the positive change for us.

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  • Sometimes there will be a big market penetration and this may have adverse affects on your business and its product.

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  • We had to incorporate some market penetration that would probably make us more money over the course of the year.

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