market positioning

  

Definition

An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind.

Use market positioning in a sentence

  • Kraft's recent decision to remove artificial chemicals from their Original Mac and Cheese is a good example of market positioning because they are trying to attract customers who may have stopped purchasing their product due to ingredient concerns.

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  • You should always know your market positioning and try to figure out ways to utilize where you stand at that time.

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  • We had a really good market positioning strategy that was meant to out us ahead of the competition and make us great.

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