market positioning

Popular Terms
An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind.

Use 'market positioning' in a Sentence

Kraft's recent decision to remove artificial chemicals from their Original Mac and Cheese is a good example of market positioning because they are trying to attract customers who may have stopped purchasing their product due to ingredient concerns.
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You should always know your market positioning and try to figure out ways to utilize where you stand at that time.
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We had a really good market positioning strategy that was meant to out us ahead of the competition and make us great.
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