market potential

  

Definition

The estimated maximum total sales revenue of all suppliers of a product in a market during a certain period.

Use market potential in a sentence

  • The new Holiday Inn Hotel in our city was built after much research by the owners, and after they discovered the market potential of the area.

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  • The market potential was huge with an increasing rate being observed at an accelerating rate which indicates significantly high demand.

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  • There was a lot of market potential for the item and I thought that sales would be going through the roof very soon.

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