market research
Definition
Component of marketing research whereby a specific market is identified and its size and other characteristics are measured. Used also as an alternative term for marketing research.
market research is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
market research appears in the definitions of the following terms:
mystery shopper,
full service merchant wholesaler,
marketing research,
boutique,
market led,
consumer research,
retail audit,
product research,
conjoint analysis,
market-led marketing
and
market research appears in the other term: qualitative market research
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