market research

Definition

Component of marketing research whereby a specific market is identified and its size and other characteristics are measured. Used also as an alternative term for marketing research.

Mentioned in these terms

Popular 'Advertising, Marketing, & Sales' Terms

market research in the news

Loading...

This content can be found on the following page:

http://www.businessdictionary.com/definition/market-research.html

Search for another term



Tools

market research is...

... in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.

Nearby Terms

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z