Definition
Component of marketing research whereby a specific market is identified and its size and other characteristics are measured. Used also as an alternative term for marketing research.
Articles related to 'market research'
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Gathering Market Research for Upcoming Products and Services
When conducting market research, it's misleading to describe a product or service and ask people if they'd buy it if it existed. Companies have found that surveys like this are highly inaccurate. A so ... Read more
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