market research

  

Definition

Component of marketing research whereby a specific market is identified and its size and other characteristics are measured. Used also as an alternative term for marketing research.

Use market research in a sentence

  • Bill's idea of market research into the Generation Y demographic was to go to college campuses and observe student interaction.

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  • If you are putting out a new product and aren't sure how it will be viewed you can have a market research experiment to get some info from potential customers.

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  • Some companies will bring people in for market research to get their opinions on the product they will be putting out.

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