Use market saturation in a sentence
Market saturation happens when you have way to much of a product and not enough demand for that product. Supply and demand play a big role in this and you have to be careful not to go over or under what is needed.
If you are dealing with market saturation it might be time to come up with a new idea in a completely different market.
There were so many coffee shops within a one mile radius that it had reached market saturation. How many cups of coffee could a person drink in a day to keep everyone in business?