market saturation

Definitions (2)
Popular Terms
1. Point at which a market is no longer generating new demand for a firm's products, due to competition, decreased need, obsolescence, or some other factor.
2. Measure of the extent of a product's sales volume relative to the number of total potential customers, expressed as a percentage. Formula: Sales volume of a product x 100 รท Number of total potential customers.

Use market saturation in a sentence

Market saturation happens when you have way to much of a product and not enough demand for that product. Supply and demand play a big role in this and you have to be careful not to go over or under what is needed.
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If you are dealing with market saturation it might be time to come up with a new idea in a completely different market.
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There were so many coffee shops within a one mile radius that it had reached market saturation. How many cups of coffee could a person drink in a day to keep everyone in business?
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