market saturation definition

market saturation

Point at which a market is no longer generating new demand for a firm's products, due to competition, decreased need, obsolescence, or some other factor.

Measure of the extent of a product's sales volume relative to the number of total potential customers, expressed as a percentage. Formula: Sales volume of a product x 100 ÷ Number of total potential customers.

market saturation is in the Advertising, Marketing, & Sales subject.

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