market saturation

  

Definitions (2)

1.Point at which a market is no longer generating new demand for a firm's products, due to competition, decreased need, obsolescence, or some other factor.
2.Measure of the extent of a product's sales volume relative to the number of total potential customers, expressed as a percentage. Formula: Sales volume of a product x 100 √∑ Number of total potential customers.

Use market saturation in a sentence

  • Market saturation happens when you have way to much of a product and not enough demand for that product. Supply and demand play a big role in this and you have to be careful not to go over or under what is needed.

    Was this Helpful?   (25)   (0)
  • If you are dealing with market saturation it might be time to come up with a new idea in a completely different market.

    Was this Helpful?   (25)   (0)
  • There were so many coffee shops within a one mile radius that it had reached market saturation. How many cups of coffee could a person drink in a day to keep everyone in business?

    Was this Helpful?   (25)   (0)
Show more usage examples...

Related Videos




http://www.businessdictionary.com/definition/market-saturation.html

Have a question about market saturation? Ask for help in the
Community
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z