market segment
Definition
Identifiable group of individuals, families, firms, or organizations, sharing one or more characteristics or needs in an otherwise homogenous market. Market segments generally respond in a predictable manner to a marketing or promotion offer.
market segment is in the Advertising, Marketing, & Sales and Economics, Politics, & Society subjects.
market segment appears in the definitions of the following terms:
Ansoff matrix,
psychological pricing,
product range,
target market,
price conscious,
activities, interests, opinions (AIO),
sales campaign,
flanking,
Maslow's hierarchy of needs,
competitive niche
and
market segment appears in the other term: market segmentation
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