market segment

  

Definition

An identifiable group of individuals, families, businesses, or organizations, sharing one or more characteristics or needs in an otherwise homogeneous market. Market segments generally respond in a predictable manner to a marketing or promotion offer.

Use market segment in a sentence

  • In many industries the market segment that is most desirable are millennials between the ages of 18 and 35, unfortunately this group is often the toughest to market to.

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  • Young people were, of course, one of the company's most important market segments so it was obvious why they so strongly pandered to that specific demographic.

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  • They were the right market segment that we were looking for and that made us feel ready to get started.

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