market share
Definition
Percentage of total sales volume in a market captured by a brand, product, or firm.
market share is in the Advertising, Marketing, & Sales subject.
market share appears in the definitions of the following terms:
portfolio planning matrix,
market penetration,
influence diagram,
financial planning,
Gini index,
concentration ratio,
market leader,
dominant firm,
quantitative analysis,
Markov chain
and
market share appears in the other term: buying market share
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