market share

  

Definition

A percentage of total sales volume in a market captured by a brand, product, or company.

Use market share in a sentence

  • They are buying up the properties in order to build a strip mall. Most likely we will not get the market share value for the house.

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  • We were able to improve our market share by investing heavily in our marketing and advertising as we knew we had a great product already.

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  • Knowing what the market share on your company is will help you to figure out how much profit you are due to make.

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Notable Quotes

  • One Way of Increasing Market Share
    "Get mind share, and market share will follow. This is especially true online, where successful marketing (whether guerilla marketing, viral marketing, or traditional marketing) can build a substantial user base very fast."
    - Tom Murcko

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