Related Terms
Relative ease at which an item can be sold at for a price at which similar items are selling.

Use 'marketability' in a Sentence

I thought it had great marketability and would be really great to use in the future and would bring in a lot of money.
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Not wishing to glut the market with another toy line, the company carefully considered the pros and cons, including marketability aspects of their potential new doll line, before launching it.
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By producing higher quality products and pricing them competitively we increase the marketability of our products by consumers wanting to choose our product over equally priced item with less quality.
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