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Definition
A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company. See also advertising.
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marketer is in the Advertising, Marketing, & Sales subject.
marketer appears in the definitions of the following terms:
need,
cookie,
trade allowance,
ultimate consumer,
boundary objects,
market niche,
cooperative advertising,
opt in,
perceived risk,
opt out
and
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