Definition
A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company. See also advertising.
Business Tips
Inaccurate Classifications for Competition in Sectors
In 1960, a professor at the Harvard Business School named Ted Levitt published an article in the Harvard Business Review entitled "Marketing Myopia." In the article, Levitt suggested that th ... Read more
Related Videos
http://www.businessdictionary.com/definition/marketer.html
