marketing campaign definition

marketing campaign

The efforts of a company or a third-party marketing company to increase awareness for a particular product or service, or to increase consumer awareness of a business or organization. A marketing campaign has a limited duration.

marketing campaign is in the Advertising, Marketing, & Sales subject.

marketing campaign appears in the definitions of the following terms: integrated marketing communications (IMC), brand promise, target marketing, trade promotion, buyer readiness stages, concept, Audit Bureau of Circulation (ABC) and target market

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