marketing campaign

  

Definition

The efforts of a company or a third-party marketing company to increase awareness for a particular product or service, or to increase consumer awareness of a business or organization. A marketing campaign has a limited duration.

Use marketing campaign in a sentence

  • He had a really good marketing campaign, but my only problem with it was that it looked like it cost way too much money.

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  • You should have a strong marketing campaign when you will be putting out a new product and want a big release.

    5 people found this helpful
  • I'm anxiously awaiting the end of MAC's new marketing campaign which features Miley Cyrus; I'm sick and tired of seeing her face at bus stops and subway stations all over the city.

    8 people found this helpful
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