marketing communications

  

Definition

Coordinated promotional messages delivered through one or more channels such as print, radio, television, direct mail, and personal selling.

Use this term in a sentence

  • You need to be very strong at marketing communications so that you know your product is being seen by many people.

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  • Set up the next wave of marketing communications for this month's mailing, because we need a heck of a better turnout than last time, so hopefully the coupons will help this go around.

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  • The marketing communications were decided upon by the marketing manager who decided the optimal methods and content of our advertisements.

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