marketing concept



Management philosophy according to which a firm's goals can be best achieved through identification and satisfaction of the customers' stated and unstated needs and wants.

Use marketing concept in a sentence

  • Being able to come up with a good marketing concept for a new product will allow you to get it into more customers hands quicker.

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  • My new boss Jerry Dante had a really interesting marketing concept which included a variety of new ideas and innovations.

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  • Having a great marketing concept for a new product can be the difference between it making a lot of money or losing it all.

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