marketing environment

Definition

Encompasses the marketing team within an organization and includes all of the outside factors of marketing the affect the team's ability to develop and maintain successful customer relationships with their targeted customer group.

Use this term in a sentence

  • The marketing environment was perfect and it was a great place to conduct business in a strategic and well thought out manner.

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  • You need to try and create a good marketing environment so that your team always can work to its full potential.

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  • The marketing environment was open to new ideas and unconventional ways and ideas so I suggested our new idea for their product literature.

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