marketing fraud

Definition

The act of purposely misleading or deceiving the public in order to generate more interest or acceptance in a product. Some examples of marketing fraud are false advertising, exaggerating claims, or misrepresenting product characteristics in advertising.

Related Videos




http://www.businessdictionary.com/definition/marketing-fraud.html

Today's Top Bulls

72% Bullish
(36 Votes)
70% Bullish
(103 Votes)
69% Bullish
(26 Votes)
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z