marketing information system

  

Definition

A system that analyzes and assesses marketing information, gathered continuously from sources inside and outside an organization. Timely marketing information provides basis for decisions such as product development or improvement, pricing, packaging, distribution, media selection, and promotion. See also market information system.

Use this term in a sentence

  • We worked with a really well constructed marketing information system that was really good and efficient at what it did.

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  • The marketing information system for the sugary cereal company revealed not only that adults were put off by the lack of healthy ingredients but there were also not buying it for their children.

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  • The marketing information system will help us determine how many promotional mailings to prepare and in what area to send them to.

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