marketing information system
Definition
Set of procedures and practices employed in analyzing and assessing marketing information, gathered continuously from sources inside and outside of a firm. Timely marketing information provides basis for decisions such as product development or improvement, pricing, packaging, distribution, media selection, and promotion. See also market information system.
marketing information system is in the Decision Making, Problem Solving, & Strategy and Entrepreneurship, Management, & Leadership subjects.
marketing information system appears in the definitions of the following terms: market intelligence system and market information system
This content can be found on the following page:
http://www.businessdictionary.com/definition/marketing-information-system.html
email to a friend print this definition cite this definition