marketing management

Popular Terms
The application, tracking and review of a company's marketing resources and activities.

The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.

Use 'marketing management' in a Sentence

The position within our marketing management department requires that the individual be able and willing to target specific markets. Recruit new customers, while retaining current customers and establishing the business name within new areas by delivering and communicating superior customer value.
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Our marketing management team was really great and we all knew that they had a great feel for business and management.
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You should have a good marketing management executive working for you that can make sure your products are marketed the right way.
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