marketing management
Definition
The application, tracking and review of a business' marketing resources and activities. The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.
marketing management is in the Advertising, Marketing, & Sales, Data Management, Communications, & Networks and Entrepreneurship, Management, & Leadership subjects.
marketing management appears in the definition of the following term: smoothing demand
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