marketing management
Definition
The application, tracking and review of a business' marketing resources and activities. The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.
News containing the term marketing management
Loading...
http://www.businessdictionary.com/definition/marketing-management.html
