marketing mix
Definition
Planned mix of the controllable elements of a product's marketing plan commonly termed as 4P's: product, price, place, and promotion. These elements are adjusted until a right combination is found that serves the needs of the product's customers while generating optimum income. Sometimes the first P (Product) is substituted by 'presentation.' See also marketing and mega marketing.
marketing mix is in the Advertising, Marketing, & Sales subject.
marketing mix appears in the definitions of the following terms: price, product family, four P's of marketing, marketing strategy, place, product, repositioning and market segmentation
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