These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation.
Use marketing mix in a sentence
The vice-president of sales presented a viable marketing mix, but his team just could not accept the basic validity of underlying statistical models.
You should try to have a good marketing mix so that if one message doesn't reach a customer maybe the other will.
Macy's recently sought out a marketing expert to discuss whether or not they had a healthy and diverse marketing mix to optimize revenue.