marketing mix

  

Definition

A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.

These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation.

See also marketing and mega marketing.


Use marketing mix in a sentence

  • The vice-president of sales presented a viable marketing mix, but his team just could not accept the basic validity of underlying statistical models.

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  • You should try to have a good marketing mix so that if one message doesn't reach a customer maybe the other will.

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  • Macy's recently sought out a marketing expert to discuss whether or not they had a healthy and diverse marketing mix to optimize revenue.

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