marketing objectives


The group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company's marketing objectives for a particular product might include increasing product awareness among targeted consumers, providing information about product features, and reducing consumer resistance to buying the product.

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  • The team was assigned to develop a new plan to meet marketing objectives and increase sales and improve public approval.

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  • The marketing objectives of the team were laid out coherently and everyone decided it was time to begin the journey.

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  • As the owner of a brand new restaurant, the entrepreneur decided that one of his specific marketing objectives would be to distinguish his food and eatery as the premier Italian option, with the most distinctive and authentic regional Italian food to be found in the Seacoast area where the restaurant was located.

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