marketing objectives


The group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company's marketing objectives for a particular product might include increasing product awareness among targeted consumers, providing information about product features, and reducing consumer resistance to buying the product.

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  • In the early stages of product development the company decided one of its marketing objectives was to increase product awareness in the 18-24 age group, a demographic that had not been profited from yet.

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