marketing strategy



An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.

Use marketing strategy in a sentence

  • The marketing strategy used by the firm was approved by not only the marketing manager but the vice president of sales.

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  • To sell our product to the masses, we needed to come up with an amazing marketing strategy, that would ensure we get a lot of sales.

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  • Having a really good marketing strategy can be the main difference between having major profits and having many unsold products.

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