marketing strategy definition

marketing strategy

Written plan (usually a part of the overall corporate plan) which combines product development, promotion, distribution, and pricing approach, identifies the firm's marketing goals, and explains how they will be achieved within a stated timeframe. Marketing strategy determines the choice of target market segment, positioning, marketing mix, and allocation of resources. See also strategic plan.

marketing strategy is in the Advertising, Marketing, & Sales, Decision Making, Problem Solving, & Strategy and Planning & Scheduling subjects.

marketing strategy appears in the definitions of the following terms: rifle approach, positioning, asset-led marketing, differentiation strategy, continuous advertising, shotgun approach, pull promotional strategy, category management, promotional message, intensive distribution and

marketing strategy appears in the other term: Profit Impact Of Marketing Strategy (PIMS)

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