marketing strategy
Definition
Written plan (usually a part of the overall corporate plan) which combines product development, promotion, distribution, and pricing approach, identifies the firm's marketing goals, and explains how they will be achieved within a stated timeframe. Marketing strategy determines the choice of target market segment, positioning, marketing mix, and allocation of resources. See also strategic plan.
Mentioned in these definitions
Mentioned in these terms
Popular 'Advertising, Marketing, & Sales' Terms
marketing strategy in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/marketing-strategy.html







