mass customization

  

Definition

Production of personalized or custom-tailored goods or services to meet consumers' diverse and changing needs at near massproduction prices. Enabled by technologies such as computerization, internet, product modularization, and lean production, it portends the ultimate stage in market segmentation where every customer can have exactly what he or she wants.

Use mass customization in a sentence

  • Some projects may need a mass customization so that you can give your customers free will to improve it themselves.

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  • The mass customization of the product line is an example of the buyer's market where specialization is the new standard.

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  • Me and my business partner were practicing mass customization and would make everything for the consumer and their needs at the time.

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