mass customization
Definition
Production of personalized or custom-tailored goods or services to meet consumers' diverse and changing needs at near massproduction prices. Enabled by technologies such as computerization, internet, product modularization, and lean production, it portends the ultimate stage in market segmentation where every customer can have exactly what he or she wants.
mass customization is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
mass customization appears in the definition of the following term: division of labor
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