mass market
Definition
Un-segmented market in which products with mass appeal products (aspirin, orange juice, soft drinks, paperback romances, etc.) are offered to every customer through mass retailers or independent stores, and promoted through mass media.
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mass market is in the Advertising, Marketing, & Sales and Economics, Politics, & Society subjects.
mass market appears in the definitions of the following terms: consumer durables, adopter categories, consumer non-durables and consumer goods
mass market appears in these other term: mass marketing
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