mass market

Popular Terms
Un-segmented market in which products with mass appeal products (aspirin, orange juice, soft drinks, paperback romances, etc.) are offered to every customer through mass retailers or independent stores, and promoted through mass media.

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We were trying to appeal to a mass market, so things were a lot different than when we first began doing business.
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Apple developed the new iWatch and recently began a new viral web campaign which shows people using the watch in order to mass market the device to consumers.
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The mass market has consistent demand so investing in toothpaste and toilet paper was formally recommended to me by our financial analyst.
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