mass marketing
Definition
Broad-brush, unfocussed attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing.
Mentioned in these definitions
Popular 'Advertising, Marketing, & Sales' Terms
mass marketing in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/mass-marketing.html
