Share this site with del.icio.us Share this site with furl Share this site with stumbleupon Share this site with google Add this site to Yahoo Bookmarks Click here to add us to your favorites Subscribe to our Feed




mass marketing

Definition

Broad-brush, unfocussed attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing.


Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z