mass marketing



An attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing.

Use mass marketing in a sentence

  • There was a mass marketing campaign going on for the new product and that made me a bit sad cause I knew people would pay too much attention to it.

    22 people found this helpful
  • You should try and have a mass marketing strategy when introducing a new product to get as many eyes on it as you can.

    20 people found this helpful
  • Apple takes advantage of mass marketing. By making an easily identifiable brand and logo, the masses flock towards the company and want to buy their products in order to belong.

    19 people found this helpful
Show more usage examples...

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z