mass marketing

  

Definition

An attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing.

Use mass marketing in a sentence

  • There was a mass marketing campaign going on for the new product and that made me a bit sad cause I knew people would pay too much attention to it.

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  • You should try and have a mass marketing strategy when introducing a new product to get as many eyes on it as you can.

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  • Apple takes advantage of mass marketing. By making an easily identifiable brand and logo, the masses flock towards the company and want to buy their products in order to belong.

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