measure

  

Definition

A number or quantity that records a directly observable value or performance.

All measures have a unit attached to them: inch, centimeter, dollar, liter, etc. In contrast, an indicator is an indirect measure or a predictor (such as a leading Indicator) of performance.


Use measure in a sentence

  • If you want to make a big splash in the business world sometimes you need to take a drastic measure to show you are serious.

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  • When you are trying to measure the quality of your product give out some free samples and see what people say.

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  • The two competitive salesmen decided on a contest to see who could bring in the best month, and it seemed like a perfect way to find out who would measure up in the challenge.

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Notable Quotes

  • Startups in 13 Sentences (#7)
    "You make what you measure. I learned this one from Joe Kraus. Merely measuring something has an uncanny tendency to improve it. If you want to make your user numbers go up, put a big piece of paper on your wall and every day plot the number of users. You'll be delighted when it goes up and disappointed when it goes down. Pretty soon you'll start noticing what makes the number go up, and you'll start to do more of that. Corollary: be careful what you measure."
    - Paul Graham
  • You Make What You Measure
    "I learned this one from Joe Kraus. Merely measuring something has an uncanny tendency to improve it. If you want to make your user numbers go up, put a big piece of paper on your wall and every day plot the number of users. You'll be delighted when it goes up and disappointed when it goes down. Pretty soon you'll start noticing what makes the number go up, and you'll start to do more of that. Corollary: be careful what you measure."
    - Paul Graham



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