Definition
Number or quantity that records a directly observable value or performance. All measures have a unit attached to them: inch, centimeter, dollar, liter, etc. In contrast, an indicator is an indirect measure or a predictor (such as a leading Indicator) of performance.
Featured Tip
You Make What You Measure
I learned this one from Joe Kraus. Merely measuring something has an uncanny tendency to improve it. If you want to make your user numbers go up, put a big piece of paper on your wall and every day pl ... Read more
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