A number or quantity that records a directly observable value or performance.

All measures have a unit attached to them: inch, centimeter, dollar, liter, etc. In contrast, an indicator is an indirect measure or a predictor (such as a leading Indicator) of performance.

Use measure in a sentence

  • If you want to make a big splash in the business world sometimes you need to take a drastic measure to show you are serious.

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  • When you are trying to measure the quality of your product give out some free samples and see what people say.

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  • The two competitive salesmen decided on a contest to see who could bring in the best month, and it seemed like a perfect way to find out who would measure up in the challenge.

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