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media kit

Definitions (2)
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Popular Terms
1. Folder or package that contains promotional material and associated information about a firm, product, conference seminar, program, etc.
2. Package containing rate card, circulation data, audience statistics, and other such information about an advertising vehicle. Also called media pack.
  • marketing

  • marketing conce...

  • distribution ch...

  • marketing strat...

  • product

  • receiving

  • marketing mix

  • market orientat...

  • market equilibr...

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