Definition
Combination of advertising channels employed in meeting the promotional objectives of a marketing plan or campaign.
Related Videos
http://www.businessdictionary.com/definition/media-mix.html
BusinessDictionary.com
Nearby Terms
Popular 'Advertising, Marketing, & Sales' Terms
Related Terms
Copyright©2012 WebFinance, Inc. All Rights Reserved.
Unauthorized duplication, in whole or in part, is strictly prohibited.
Privacy Policy, Disclaimer and Copyright
