media planning


An advertising strategy most commonly employed to target consumers using a variety of informational outlets. Media planning is generally conducted by a professional media planning or advertising agency and typically finds the most appropriate media outlets to reach the target market.

Use media planning in a sentence

  • If a company wants to get as much bang for their advertising buck, they would do well to begin with a professionally prepared media planning strategy.

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  • You should be very good at media planning so that you can use that as another way to market your product.

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  • Due to the complexity of the field, nearly all business must rely on experts when it comes to media planning. This ensures quality products deployed in the appropriate markets, and no wasted investments.

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