media relations

  

Definition

Linkages with the media personalities and resources that facilitate an organization in getting a favorable, timely, and widespread editorial coverage.

Use media relations in a sentence

  • He was an expert in media relations, so we had him always do our media stuff, so none of us had to do it.

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  • A media relations adviser, advises the company they work for on how to interact with local and national media as well as how to market their company to the media outlets.

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  • You need to have a good media relations team on your side if you are getting a lot of attention from the press.

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