mega marketing definition

mega marketing

Management activity that involves (in addition to the typical marketing activities) other elements of a firm's external environment such as government, media, and pressure groups. The term was coined by the US marketing academic Philip Kotler who suggests that a market mix must have two more P's: public-relations, and power.

mega marketing is in the Advertising, Marketing, & Sales subject.

mega marketing appears in the definition of the following term: marketing mix

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